Not far from Innsbruck, capital of Tyrol, is the small town of Wattens. It is here, where in 1895 Daniel Swarovski opened a glass cutting factory.
100 years later, the now famous manufacturer of everything Crystal, built a museum for some of their creations. Built underground, you walk through different chambers of a Cirque de Soleil style wonder world of Crystal.
Artists from around the world collaborated with Swarovski to create this impressive theater.
Towards the exit, a giant gift shop offers up pretty much anything you ever wanted from that company.
From beads to jewellery, from gimmicky to Disney, it's all there. And it is busy. Very busy.
Marketing always was big part of their company philosophy.
If you are headed to Munich or Salzburg, or Florence, Wattens is only a couple of hours away and well worth the side trip.
TOWN CENTER IN WATTENS, TYROL
THE FOUNDER, DANIEL SWAROVSKI
SCENIC LOCATION FOR A FACTORY
THE ENTRANCE TO CRYSTAL WORLDS
BUT OF COURSE
LIVE THE DREAM
HOOK THEM EARLY
JIM WHITING'S MECHANICAL THEATER
ALEXANDER MCQUEEN'S SILENT NIGHT
A PACKED GIFT BOUTIQUE
FOR THE REAL HOUSEWIVES OF NEW JERSEY
THE PATHETIC MEN'S SECTION
A QUIET OASIS
SWAROVSKI PRICES FOR THE DRINKS (SANS CRYSTALS)